New Jersey Data Privacy Act (NJDPA) (New Jersey)
New Jersey has enacted the New Jersey Data Privacy Act (NJDPA) (New Jersey). The law is currently in effect. It applies to controls or processes personal data of >=100,000 consumers per year or >=25,000 consumers and derives revenue or discounts from sale of personal data. no annual revenue threshold.. Consumers have the right to delete their data, correct inaccurate data, opt out of data sales. Violations can result in penalties of up to $10,000 per violation.
Important Notes
30-day cure period through July 15, 2026. Universal opt-out required. Penalty up to $10,000 per violation, $20,000 per willful. No revenue threshold.
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What is the New Jersey and who does it apply to?
The New Jersey Data Privacy Act (NJDPA) (New Jersey) is New Jersey's comprehensive consumer privacy law, effective 2025-01-15. Controls or processes personal data of >=100,000 consumers per year OR >=25,000 consumers AND derives revenue or discounts from sale of personal data. No annual revenue threshold.
What rights do New Jersey consumers have under New Jersey?
Under the New Jersey, New Jersey consumers have the right to: access their personal data, request deletion of their data, correct inaccurate data, obtain a portable copy of their data, opt out of the sale of their personal data, opt out of targeted advertising, opt out of profiling for significant decisions, appeal a denial of their privacy rights request.
Does New Jersey require consent for sensitive data?
Yes. The New Jersey requires businesses to obtain affirmative consent before processing sensitive personal data. This includes data such as health information, biometric data, precise geolocation, and other sensitive categories.
What are the penalties for violating New Jersey?
Violations of the New Jersey can result in civil penalties of up to $10,000 per violation and up to $10,000 per willful violation. There is no private right of action — enforcement is exclusively by the state Attorney General.
Does New Jersey require a data protection assessment?
Yes. The New Jersey requires businesses to conduct data protection assessments for high-risk processing activities such as targeted advertising, sale of personal data, sensitive data processing, and certain profiling activities.
Is there a universal opt-out requirement under New Jersey?
Yes. The New Jersey requires businesses to recognize universal opt-out preference signals effective 2025-01-15. This means businesses must honor browser-based or device-level opt-out signals such as Global Privacy Control (GPC).
How long does a business have to respond to a consumer request under New Jersey?
Businesses must respond to consumer privacy requests within 45 days under the New Jersey. An extension of up to 45 additional days is available with notice to the consumer. If a request is denied, businesses must provide an appeals process with a response within 45 days.
Official Source
New Jersey Division of Consumer Affairs
More New Jersey Resources
Data Methodology
DataTactic researchers verify privacy law data directly against official government sources — New Jersey Division of Consumer Affairs publications, state statutes, and agency websites. Each data point is cross-referenced against primary sources before publication. Records are reviewed and updated when laws or requirements change.
Last verified: 2026-06-01 · DataTactic provides reference information only. This is not legal advice. Consult a qualified attorney for compliance guidance.