Iowa Consumer Data Protection Act (ICDPA) (Iowa)
Iowa has enacted the Iowa Consumer Data Protection Act (ICDPA) (Iowa). The law is currently in effect. It applies to controls or processes personal data of >=100,000 consumers or >=25,000 consumers and derives >50% of gross revenue from sale of personal data. Consumers have the right to delete their data, opt out of data sales, opt out of targeted advertising. Violations can result in penalties of up to $7,500 per violation.
Important Notes
No right to correct or appeal. 90-day cure period. Penalty up to $7,500 per violation.
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What is the Iowa and who does it apply to?
The Iowa Consumer Data Protection Act (ICDPA) (Iowa) is Iowa's comprehensive consumer privacy law, effective 2025-01-01. Controls or processes personal data of >=100,000 consumers OR >=25,000 consumers AND derives >50% of gross revenue from sale of personal data
What rights do Iowa consumers have under Iowa?
Under the Iowa, Iowa consumers have the right to: access their personal data, request deletion of their data, obtain a portable copy of their data, opt out of the sale of their personal data, opt out of targeted advertising.
Does Iowa require consent for sensitive data?
The Iowa does not require opt-in consent for sensitive data — instead it uses an opt-out model. Businesses must provide mechanisms for consumers to opt out of sensitive data processing.
What are the penalties for violating Iowa?
Violations of the Iowa can result in civil penalties of up to $7,500 per violation and up to $7,500 per willful violation. There is no private right of action — enforcement is exclusively by the state Attorney General.
Does Iowa require a data protection assessment?
The Iowa does not require data protection assessments, which makes it less operationally demanding than laws like the VCDPA or Colorado CPA.
Is there a universal opt-out requirement under Iowa?
The Iowa does not currently require recognition of universal opt-out mechanisms. Businesses are not required to honor browser-based opt-out signals.
How long does a business have to respond to a consumer request under Iowa?
Businesses must respond to consumer privacy requests within 90 days under the Iowa. An extension of up to 45 additional days is available with notice to the consumer.
Official Source
Iowa Attorney General
More Iowa Resources
Data Methodology
DataTactic researchers verify privacy law data directly against official government sources — Iowa Attorney General publications, state statutes, and agency websites. Each data point is cross-referenced against primary sources before publication. Records are reviewed and updated when laws or requirements change.
Last verified: 2026-06-01 · DataTactic provides reference information only. This is not legal advice. Consult a qualified attorney for compliance guidance.